Broad Reach - Smartads is not subject to consumer entertainment preferences and trends, unlike traditional in-home media. We can deliver your brand in a clutter free environment where it does not have to compete for the consumer’s attention.

Targeting Capability - Our clients not only have the capability of reaching mass audiences, but also of targeting specific demographic groups in the right context, on shopping streets to people making purchases.

A Modern Image - The new Mercedes Smart Car acts as a drive train for our promotional trailers. The convoy is eye catching, people tend to stare at us. The impact of the tailored tow vehicle is very impressive indeed. Being youth targeted, stylish and modern they create a marketplace of glamour and relevance to today’s consumer.

Sampling - We offer a unique sampling opportunity on busy shopping streets at no extra charge. The sampling aspect and personal interaction involved allows advertisers to increase the depth of message penetration to consumers. The trailers are equipped with a storage area which can accommodate a substantial amount of product or any type of printed material such as brochures, flyers and catalogues.

Mobility - The Smart Car convoy not only attracts the consumer’s eye but also gives advertisers a better distribution presence. The convoy can travel along a predetermined route all the while fashioning brands into household names. They can also find a busy spot to park in shopping centres near the ‘point of sale’ thus increasing the conversion of brand awareness into consumer purchase behaviour.

Accountability - All our drivers are equipped with digital cameras and endeavour to take as many photos of your campaign as possible. These photos along with a written report will forwarded on to you.